A vision for a new St. Petersburg Pier. Aha Studio spent extensive time understanding and researching the core vision of this public structure. Ideally providing the pier as an economic and social catalyst for the city of St. Petersburg. Providing a space for new businesses and civic areas while also preserving and boosting local businesses like The Bait Shack. The main concept: a promenade along the water where ever possible, an experience of being on a working pier with with a variety of uses, places for retail and pier building, a promenade walk out on the water with views of the city, a pier head building that is at once on the water and a gateway to the pier, a place for public events and marine science education and dining on the water, a quay that can support many public functions and festivals and a community gathering space designed operationally sustainable.